What is Billboard Advertising?

It's All Around You

It's on billboards, public transportation, in bars, gyms, sports arenas, the movies, and even planes. Learn more about available formats.

Whenever you walk outside of your home or office - you're Out-of-Home.

Whether you're a Fortune 500 company like IBM, Microsoft, and Apple or mom and pop shop operation, OOH is a great marketing tool. And with a variety of formats, sizes, and digital options, your creativity is the only limit to what you can do. For more information about billboard advertising visit the Outdoor Advertising Association of America's Billboard Advertising Resource Center

Branding

- Increase brand awareness by blanketing the market. Put your brand on every street corner in town.

Events & Promotions

- Use digital OOH to broadcast weekly deals & offers.

Directional

- Guide potential customers right to your brick & mortar locations.

Learn More About Billboard Formats

How Does Billboard Advertising Work?

Exposure

Majority of waking hours [6-12 AM] are spent outside of the home. You can't turn it off and you can't avoid it, because billboard advertising runs 24 hours a day, 7 days a week!
69% of travelers make purchase decisions when away from home.

6AM to 12AM
Spent Outside of the Home

Reach

  • - 75% of US Adults report that they pay attention
    to outdoor ads.
  • - 84% of travelers and commuters pay attention
    to outdoor ads.
  • - 18-66% increase in reach when combined with print/TV/display.
75% Pay Attention

Targeting

  • - OOH delivers better ethnographic and geographic targeting than TV, radio, or display
  • - Target a community by advertising in it, instead of to it.
  • - TV, radio and print are opt-in, but you can't opt-out of billboard advertising.
Billboards target communities better than TV or radio

How Much Does a Billboard Cost?

Billboard advertising comes in many shapes and sizes, so prices vary. The two biggest factors are timing and location. Check out our interactive billboard rate map to see how costs compare in your area, and contact us today for a free, no-obligation consultation with a billboard advertising expert.