How much do I need to spend?

Less than you think!

Billboard pricing depends mainly on two things: location & timing.

Location

High traffic billboards come with a higher price tag, but they reach a large percentage of a market's population every day.


Timing

Summer and the winter holidays are peak seasons for billboards — costs increase as bookings fill up. Additionally, billboards are most often sold on a 4 week basis. Plan your campaign 6-8 weeks in advance to ensure the best availability and pricing.

Use our interactive pricing map to see how much billboards cost across several major markets. Don't see yours? Got questions? Schedule a free consultation with one of our billboard experts!

How do billboards compare against other media

The chart below illustrates the average CPM costs for billboards and other popular media. Billboards consistently deliver greater reach and frequency — which is good news for your bottom line!

Compare CPM